The Design Life Network

Promoting Inspiring Design of All Eras online and on TV

Interior Designers Find Strength To Make Money


Lisa Ferguson is a woman on a mission. She wants all interior designers to make money by focusing on their personal strengths. But, before you worry that this sounds like some sort of couch therapy; Lisa employs methods developed by Gallup to determine your strengths and is trained by Gallup to coach entrepreneurs to specific business solutions. “I am a very self-realized and aware person and felt that I know my own strengths and weakness,” says Ferguson, “but I had a real aha moment when I took the Clifton StrengthsFinder® test at Gallup. The test showed me I had been surrounding myself with people just like myself, rather than filling voids within my business life to insure success.” Ferguson, supported by High Point Market, is offering “Strengths Sessions”, a day long workshop which aims to help interior design professionals to assess their personal strengths and reshape their business practices.

For the last twenty-six years, Ferguson, has been a successful entrepreneur, working in the home decor industry, heading her own interior design firm, as well as leading her company DecorMentor, an educational and collaborative site for interior designers and consumers. When asked what drives her to help others, she answered, “I grew up in a conservative, traditional home where it was expected that women would stay at home and raise children. And while others might have followed their programming, I believe that it pushed me to educate and empower myself and others.”

Gallup introduced their Clifton StrengthsFinder® test in 2001, after the release of their New York Times bestselling book, Now Discover Your Strengths. It was written by Dr. Donald O. Clifton [1924-2003] former chairman of Gallup and “Father of Strengths-Based Psychology” according to the American Psychological Association. The driving force behind the test was the fact that people who do focus on their strengths every day are six times as likely to be engaged in their jobs. They are more productive, both individually and in teams. And they are more than three times as likely to say they have an excellent quality of life.

The “Strengths Sessions” will consist of both offsite and onsite aspects. Ferguson will facilitate assessment of designers’ strengths and business positions offsite. Onsite, she will lead designers through writing new business strategies based on leading with strengths and developing complementary peers teams for ongoing support. The workshop costs $950 USD (register through March 10) and regularly $1250 USD (after March 10, if space remains available).  Reserve by March 30, 2014.   Register at The scheduled date is during the “soft” opening of market allowing for regular market attendance on the following days.

About the author: Bill Indursky
Bill Indursky is an architect, trend expert, and digital entrepreneur. He is the former founder of V&M (Vintage & Modern (2006-2013)) and the current founder of Design Life Network (DLN). DLN is a MAGAZINE + DESIGN AGENCY + MARKETPLACE + TV CHANNEL promoting inspiring design of all eras online and on TV.

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