The Design Life Network

Promoting Inspiring Design of All Eras online and on TV

The 5 Worst Mistakes of Interior Design Websites

January 16, 2014
Of the world’s Top Interior Designers listed on DesignLifeNetwork.com (123 in total), 3% (4 sites) have a website ranking in the top 1,000,000 on the net and a whopping 44% (54 sites) of designer’s sites did not even break the top 10,000,000 on the net. So what are they doing wrong? A lot.

Ranking refers to Alexa ranking (http://alexa.com). Amazon.com developed a custom algorithm to rank books and later applied the same technology to every site on the web. Their algorithm looks at site traffic, number of sites linked to a site, who is linking to a site (what their rank is), and several other factors. While the algorithm is less than perfect, it is a pretty good indication of ones “relevance” in the internet world.

Interior designers are often so busy worrying about clients offline, that they do not consider how one of their most important business drivers, a website, affects them. This is a big mistake. As the world moves continually more digital, it is imperative to stay relevant and “in the mix” with a great website.

Here is a list of five of the most egregious interior designer website mistakes:

1. SMALL & UNMARKED PICTURES
With faster internet connections, people expect BIG, LUSH Photos. If your website is not full screen or largely full-screen by now – it is time for an upgrade. The pictures need to be marked well using ALT TAGS, CAPTIONS, and smart FILE NAMES. Many will not know what this means, but a typical WordPress website has spots for this information in the basic image upload. The “ugly words” do not necessarily need to show on your site but you need these fields added.

2. SOCIAL MEDIA LINKS MISSING
Your website MUST and I mean MUST link from your homepage to your Pinterest, Twitter, Facebook, Instagram and any other social media site you are on. Social media is now almost 50% of what search engines and Alexa ranking consider. It is part of your reach and interaction with others. Designers constantly tell us that they do not have time for social media. We explain that is what interns are for. If you can’t get interns, schedule some basic social media into each day (set 15-30 minutes aside each day or 1 hour/week). [Design Life Network can do your social media for you for $250/month] On a final note, make sure that you social media links open IN A NEW WINDOW. You don’t want the user losing your site when visiting your social media.

3. A UNIQUE STORY OR SELLING PROPOSITION IN THE ABOUT
Most interior designer’s websites say the same thing in the ABOUT area: “We work on time and on budget and do what our customers want.” This statement should be true for EVERY interior designer. You need to make sure that you engage a reader with YOUR OWN UNIQUE STORY. The more unique, the more a customer can relate or feel they want to work with you.

4. MISSING BIO PICTURE
Clients need to be able to connect with you by looking you in the eye. Make sure that you have an attractive head shot or body shot in an environment (if you prefer) so that they know “who you are” and feel comfortable contacting you.

5. SHOW YOUR PORTFOLIO OF WORK WITH PRETTY PICTURES
There is an alarmingly large amount of interior designer websites that don’t really show you work of the person or firm. Your portfolio MUST be upfront and center and feature SEXY, HOT, photos of your work. DO NOT USE BAD PHOTOS. You are only as good as your photos. And, conversely, you can be better than your work by having great photos and styling done.

The list above, sadly, only scratches the surface. Our company creates websites specifically for the interior design and antique industry. Sites cost $500 flat. Let us help you now at http://designlifenetwork.com.

See how you rank and get added to our list at: http://designlifenetwork.com/list-of-top-interior-designers/

Image Courtesy of Lori Dennis Design


About the author: Bill Indursky
Bill Indursky is an architect, trend expert, and digital entrepreneur. He is the former founder of V&M (Vintage & Modern (2006-2013)) and the current founder of Design Life Network (DLN). DLN is a MAGAZINE + DESIGN AGENCY + MARKETPLACE + TV CHANNEL promoting inspiring design of all eras online and on TV.

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