Smells Like Honey: Scratch & Sniff Event with Honey Boo Boo Season Premier
This July 17, 2013 premier (Wednesday 9 pm EST) of the cultural TV hit phenom Here Comes Honey Boo Boo plans to stink… literally! The show distributed ten million “Watch ‘N’ Sniff” cards in the July 15 issue of People magazine and the July 22 issue of US Weekly. The card, clad in subtle (NOT!) orange, pictures Honey Boo Boo in various poses along with six scratch and sniff areas. The show’s season finale last year garnered 2.8 million viewers. The producers are hoping to best this with the Watch ‘N’ Sniff event.
The marketing stunt pays homage to another trashy dame, Francine Fishpaw, played by the drag queen Divine in John Waters’ cult film Polyester (1981). The movie’s signature Odorama worked with flashing numbers on the movie screen when you were to scratch and sniff the associated number area on the card. Water’s got the idea from another filmmaker’s work, William Castle. Castle’s 1960’s film Scent of Mystery featured a device called Smell-O-Vision. On Polyester’s card the ten smells were: 1. Roses, 2. Flatulence, 3. Model Airplane Glue, 4. Pizza, 5. Gasoline, 6. Skunk, 7. Natural Gas, 8. New Car Smell, 9. Dirty Shoes, and 10. Air Freshener.
So what are the smells on Honey Boo Boo’s card? Our best guess:
2. Burning Oil
3. BBQ Sauce
4. Coconut Sun Tan Lotion
5. Burning Rubber (From Car Tires)
6. Vanilla Cupcakes