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Raising the Bar

August 4, 2015

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W hen you talk with the mild-mannered, thirty-one year old TILEBAR founder Eli Mechlovitz, you immediately sense that TILEBAR is not your typical tile company.  Mechlovitz, who grew up in the tile business, aided his family in the running of their tile company before striking out on his own venture in 2005.  “I started by focusing on mosaic tile which was an emerging market in 2005,” says Mechlovitz.  He felt strongly that sales needed to be done online, which in his mind, was the way business was rapidly moving.  “We were one of the first tile companies online and first one that exclusively sold online,” explained Mechlovitz.

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But, Mechlovitz learned from the work with his family business, that service is the key to any business where there are a large amount of suppliers.  “It was important to me that service be top notch.  You can’t sell tile and allow customers to have shipping issues, late delivery, or quality problems,” says Mechlovitz who wanted to avoid typical supplier pitfalls.  TILEBAR produces and warehouses all their own product in the tristate area for prompt delivery and to ensure quality product.  “We offer free shipping on our tile all year round,” says Mechlovitz, something almost unheard of with the weight laden cargo.

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Mechlovitz also understands to be top in business, you need to offer exclusive and unique product.  It is this aspect that has recently shone a spotlight on TILEBAR.   The company is working with top interior designers, artists, and creatives to develop fresh tile offerings.  The program which began about two years ago launched their first collections at ICFF 2015 and the Architectural Digest Home Show.  Designer collections by Kerrie Kelly, Krista Watterworth, Tonya Comer, Vanessa Deleon and Kelli Ellis were presented.  New collections by Lori Dennis and William Eric are coming soon.

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Although TILEBAR is an online company, they opened their first to-the-trade flagship showroom in New York City’s Flatiron district, a hotbed of home suppliers.  “It gives designers a chance to feel the tiles and to bring their customers in who can’t imagine what something on the internet might look like in their home,” says Mechlovitz.  The showroom, located on 21st street, also serves as a physical location for their growing team.  You can get to know their team in typical TILEBAR fashion by viewing their quirky profiles on the website – another way that TILEBAR is not like other tile companies.Visit TILEBAR at http://tilebar.com

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About the author: Bill Indursky
Bill Indursky is an architect, trend expert, and digital entrepreneur. He is the former founder of V&M (Vintage & Modern (2006-2013)) and the current founder of Design Life Network (DLN). DLN is a MAGAZINE + DESIGN AGENCY + MARKETPLACE + TV CHANNEL promoting inspiring design of all eras online and on TV.

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