Price According to Plan
While most twenty-somethings are experiencing an existential crisis figuring out what they want to do with their life, twenty-six year old Alex Price is already one of the UK’s top young design talents. Educated at the University of the West of England in Industrial Design, Alex planned to be a designer from the age of eight. “I grew up in a military family of non-creatives. As the youngest of two children, I felt I needed to set my own path—perhaps even be rebellious.” Alex had heard from his parents that he needed to be practical about his career choice; leading him to channel his creative energy into Industrial Design. “At university, Industrial Design felt formulaic and mass—at a time when every design needed to be eco-friendly and accessible to everyone,” says Alex. But his instincts lead him down a different path. He continued, “my own vision was more singular and far more lux.” It was these influences that pushed Alex to explore the high-end furniture and design market, working for one of the countries top interior designers and then last year opening his own atelier, Alex Price.
After a year long stint within the furniture industry, Alex began to search for his spot in the design industry. Price settled into the world of luxury residential and hospitality design—a place where top interior designers created one-of-a-kind furniture pieces for their discriminating clients. “Landing a job developing furniture for one of the UK’s top interior designers, Francis Sultana, changed my life and I am forever grateful,” says Price. But, “while the work is exciting, to design within someone else’s aesthetic still falls short of realizing my full potential.” It was then, that Alex was inspired to launch his first capsule collection of furniture under his own brand with a business partner, Alex Price.
The line launched at Designersblock 2013 London, a curated group of emerging and established designers, which was part of the London Design Festival 2013. Alex explains, “it was great to get feedback from future clients and now that I had time to review the collection critically, I realized how hard it was to shake off my previous employers influence. But, I have started to set the foundation of my own design language through the use of mixed metals, clay over metal armature, gilding, a nod to traditional styles and precedence, and a centering on craft and the handmade.” Like any artist honing their vision, Price feels the constant tug of practical and mass forces, but for now he has committed to resisting the mass industry and his family influences and exploring with his clients “individual site specific works of the furniture arts.” Price’s studio currently services select interior designers and individual clients of high-end residential and hospitality interiors.
Visit Alex Price: http://alexprice.net