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Macy’s Christmas Windows 2013

November 22, 2013

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Macy’s Christmas Windows 2013 are green, as they retell the 1897 story of “Yes Virginia, there is a Santa Claus”.  The windows which were originally created for Macy’s Chicago Christmas Windows 2010 display, adapt the dollhouse size characters and updated the windows with fresh storytelling decals on the outside.  Some of the scenes look as if they have been reworked either physically or with different lighting (for instance the library scene) but it is fairly true to the original Chicago windows.

The book is inspired by little Virginia O’Hanlon’s letter to the editor which asks “is there really a santa claus?”.  We have republished the story text that appeared on the windows to help you follow the story.

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At the very top of her house in New York City, eight-year-old Virginia and her pal Ollie delight in a magical book about Santa Claus.

“What’s that?” asks Ollie, pointing to the large red sack Santa is carrying on his back.

Virginia answers with certainty, “It’s his bag of toys, you know, for kids all over the world.”

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Virginia and her friends gather in a nearby courtyard. They admire her book, happily recalling what Santa brought them last Christmas.

“He brought me a train set!”

“He brought me a dollhouse!”

“I got a bow and arrow!”

“Grow up,” sneers Charlotte, an older girl with a worldly air.

“That’s baby stuff. You can’t prove he’s real. Face it, Virginia. There is no Santa.”

The children’s belief dwindles at these harsh words but Virginia has a plan in mind.

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To the library the friends go for proof that Santa exists. The kindly librarian gathers book after book from all over the world. “In England he’s CINTER KLAS,” exclaims Virginia. Whether named BILLSNICKLE, KRIS KRINGLE or CHIMMNEY JOHN, Santa is beloved the world over. And yet…still no proof. Poor Virginia!

“None of this tells me Santa is real.” “But,” asks the librarian, “if he doesn’t exist, why do children everywhere believe in him?”

Why Indeed?

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Maybe Papa knows!

“Let’s examine the facts,” he says. “Someone brought you presents last year. And ate the milk and cookies you left out. Therefore…”

Virginia doesn’t fall for Papa’s logic. But the newspaper on his desk reminds her of his oft-repeated words: “If it’s in THE SUN, it’s so.”

That’s when she writes to the editor asking for the truth: “Is there a Santa Claus?”

Then she waits… and waits… for a response. Worried, Virginia’s mother says gently, “Believing in Santa isn’t something you prove. It’s something you do. When you’re kind to others, that’s all the proof you need.”

Virginia wonders could that be true?

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In his office at the SUN, the editor contemplates Virginia’s letter. “Dear editor I am 8 years old. Some of my little friends say there is no Santa Claus. Papa says, ‘If you see you in the SUN it’s so.’ Please tell me the truth.  Is there a Santa Claus?

Virginia Hanlon
115 W. 95th Street

How to respond? How to give hope and inspiration to a little girl, a city…and the world?

At last the editor takes pen in hand and composes the reply that has become nearly as famous as Santa himself.

Finally the proof is printed in black and white, to be read all over!

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Still pondering, Virginia encounters a scraggly, shivering, “Santa” on the street corner collecting coins for charity the poor soul had given away his coat to someone in need! Her mother’s words about being kind to others echo in her mind: “That is what makes Santa real, dear.”

Virginia returns with a big beribboned box.

” I broke open my piggy bank and got this for you!”

” I can’t accept this,” the man gasps admiring the beautiful new red overcoat longingly.

“Yes you can she insists. Merry Christmas!”   Deeply touched he declares, “Today YOU’RE Santa Claus.”

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Finally the proof is printed in black and white, to be read all over!

“Yes, Virginia” proclaims the SUN. “There is a Santa Claus. He exists as certainly as love, generosity and devotion exist. A thousand years from now, nay, ten times ten thousand years from now he will continue to make glad the heart of childhood.”

All is well and joyous to the world, and belief reaches higher and deeper and wider than ever before! But wait who is that portly, bearded gent in red, with a twinkle in his eye? Can it be?

Yes. Virginia…

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About the author: Bill Indursky
Bill Indursky is an architect, trend expert, and digital entrepreneur. He is the former founder of V&M (Vintage & Modern (2006-2013)) and the current founder of Design Life Network (DLN). DLN is a MAGAZINE + DESIGN AGENCY + MARKETPLACE + TV CHANNEL promoting inspiring design of all eras online and on TV.


Comments to “Macy’s Christmas Windows 2013”


  1. Reply

    […] is a link to photos much better than my own along with the story that the windows tell: http://designlifenetwork.com/macys-christmas-windows-2013/.  These windows are much lower tech than the other display that Macy’s put on, but I enjoyed […]



  2. Reply

    […] After a quick stop at Pie Face (our favourite Aussie pie shop) for a snack and warm drink we were full speed ahead to the Macy’s windows. Used to visiting the Myer windows in Melbourne in shorts and singlets (tank tops), our faces and varied outfits saw another set of iconic window designs. This year’s theme ‘Yes Virginia, there is a Santa Claus’ lit up the panes. Hand crafted characters, a  beloved story, abounding colors and compassion jumped out of the windows and brought warm smiles to the faces of the masses littered in front. Macy’s windows-check! […]



  3. Reply

    […] Christmas window display. The windows bring to life the famous tale of a little girl named Virginia, who in 1897 wrote to her local newspaper asking if Santa Claus was real. The editor’s […]



  4. Reply

    […] Dec install holiday windows, and an explanation of this years windows. For a complete rundown of Macy’s Christmas Windows 2013 Part I and Macy’s Christmas Windows 2013 Part II check out our […]


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