Is Your Email Address Aging You?
DESIGN | TRENDS
IS YOUR EMAIL AGING YOU?
WHAT THE ARCHITECTURAL DIGEST DESIGN SHOW CAN TEACH YOU
Text & Photos by Bill Indursky
MARCH 24, 2016
Your email is telling people how old you are and your business card tells a lot about you. Visiting the Architectural Digest Design Show 2016 last week, we collected 67 business cards. When we receive cards from design industry folk, we add those people to our email lists, which means we look at their email on their business card. Interestingly this gave us time to consider each person via their email and business card. Here are some of our observations and some other things to consider.
IS YOUR EMAIL ADDRESS ADDING 10 YEARS?
According to Mailchimp, one of the largest bulk email services in the world, users with a Hotmail address are between 25-38 years old, Gmail users are between 25-40 years old (with the mean average of 31), AOL users are between 32-55 years old (with a mean average of 43), Comcast and Roadrunner/Time Warner Cable members are between 39-58 (with a mean average of 49), and Yahoo users are between 27-38 years old (with a mean average of 34.)
In our small office we use Time Warner Cable which I myself have used since 1996. Time Warner Cable assigns users a Road Runner email address of [name].rr.com which would tell anyone who is savvy that I am about 49 years old (based on the mean average listed above). It is very close, I am 47. I never use that email address and had moved to a Gmail account several years ago, which I then converted to our mail domain name through Google Apps. Mailchimp recommend for the most “timeless” appearance and to not telegraph to anyone your age, you should consider making sure that your email uses your own domain name.
Google Apps, for about $5/month will allow you to use Gmail with your own domain name. It can be a little complicated to set-up but it is worth it to keep others from knowing too much about your age.
Of the cards we collected, an impressive 64% used their domain name for their email and an overwhelmingly large amount were the younger exhibitors. 14% used a Gmail email address indicating they are an average of about 31 years old. About 12% used a internet provider service (such as Optimum, Earthlink, or some similar) indicating that they are about an average of 49 years old. About 3% used an AOL address indicating they are about 43 years old. 1% used Hotmail indicating they are about 25-38 years old. 6% had no email at all listed – a big mistake on our book.
Based on this, to appear younger or at least “ageless” consider moving to your domain name for your email.
YOUR CARD IS YOU
The cards that we collected from the show ran the gamit in quality. We are pleased to report that with companies like http://moo.com and http://jukeboxprint.com out there, the level of card quality in general has greatly improved. Now that thick cards are available for a reasonable price (about $.50 – $1.00/card on average), there are a lot better quality cards out there. Of the ones we collected 21% were printed on super thick stock, 30% on thick stock, 35% were printed on regular stock and 14% were specialty cards with either dye cuts, novelty, foil, hand-worked, etc.
A shocking 22% of the cards we gathered told on the card what the company does. The rest required the receiver to look up and research the company. We recommend this information not force the receiver to work so hard!
YOUR FIRST IMPRESSION
Within this article we placed a few of our favorite designed business cards from the show. Please note that we do not necessarily think they are not missing information, just that the designs is pleasing and elegant.
Hopefully these things are helpful to keep in mind the next time you are creating some cool card for your business.