Democratic Design: How Two Lawyers Are Looking for Equality in Fashion
Have you ever wished that your clothes had extra pockets? Two female Boston attorneys, Hylton and Florez, wished just that, “we both lamented the lack of pockets in women’s suiting and felt that there had to be a better way.” This frustration gave way to the logical realization that if designers worked closer with their customers earlier in the process, the resulting clothes might be better. Using the power of both crowdsourcing and crowd fundraising, the duo began their own fashion label, ShopRagHouse.com, on a quest to democratize fashion.
ShopRagHouse.com allows fashion enthusiasts to play a more hands on role in the industry, interacting with designers from sketch to dress. It also allows aspiring designers a chance to get their work directly in front of the people that matter most: prospective buyers at a very early stage, to get feedback and input. “It allows aspiring designers to build brand loyalty from day one, before they have made any investment in production,” says Co-Founder, Bridgette L. Hylton.
Free members of the site decide which dresses the company produces by voting on designs and on occasion design elements. The company’s first two dresses, the Diana Dress and the Elsa Dress, available for sale via their Kickstarter campaign, are the result of member input on the site. The first two winners display smart sophistication with fun design elements – both feature daring peek-a-boo backs which make them perfect for day-to-night wear with the addition or removal of a blazer or cardigan.
Both the Diana Dress and the Elsa Dress are sold exclusively online for a special Kickstarter price of $145 each.