Business Woman Sees Stars
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BUSINESS WOMAN SEES STARS
Entrepreneur Barbara Viteri Adds Celebrity Platform To Her Business
Text & Illustration by Bill Indursky
Barbara Viteri has been seeing stars since launching her
advisory firm, Viteri Style Management™ in 2012. The
company, run by business woman and entrepreneur Viteri,
focuses on practical business management solutions and
installing the proper tools for large and small design
companies to thrive. In addition to Viteri’s core business;
she recently expanded her offering to guiding designers
down a path she calls “Designerlebrity™,” a term she has
developed for superstar designers.
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The expansion happened when Viteri noticed a shift in the design world. “Designers were becoming more like athletes with endorsement deals,
licensing contracts and sponsorships. Many were becoming celebrities by having exclusive television shows and putting themselves on reality
TV,” says Viteri. It was upon that realization that Viteri added a new aspect to her growing business—a platform for designers to express their
“designerlebrity™” status—a TV show.
With the support of The Design Network [an unrelated site to ours] she started her own TV show where she talks with top interior designers.
The show, aptly called Designerlebrity™ Talk is a “Wendy Williams meets Bravo Clubhouse with design chat,” says one of her guests, Interior
Designer, Michel Boyd. This past fall the show launched along with a series of After Shows featuring episodes with Viteri interviewing designers
Keith Baltimore, Jennifer Flanders, Guillaume Gentet & David Carpenter, Michel Boyd, and Amanda Nisbet.
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second season of Designerlebrity™ Talk.