Barney’s New York City Christmas Windows 2015
B eginning with the idea of the penguin, the Barneys New York team partnered with Lexus to reimagine a traditional and playful winter racetrack adventure. The Barneys CHILLIN’ OUT -themed holiday window features three penguins surfing atop dazzling, crystal-encrusted Lexus IS, GS F and RC F model cars racing around a track commissioned and created by renowned slot car track designer Gary Gerding. With visual cues informed by ZSL London Zoo’s Lubetkin Penguin Pool and action reminiscent of childhood games, a one-minute animated narrative brings the full scene together. Using traditional animation, CG, pixel, glitch effects and a custom music score, the stylized animation, “Stay Cool,” tells the story of a penguin hero racing against his opponents, set to an imaginary world of ice formations, city structures, and ski lodges.
The vignette will also be replicated for the Barneys Beverly Hills, Calif. location. A behind-the-scenes video highlighting the displays’ design, development and installation will be featured on Barneys New York’s luxury content site, The Window.